Our Story
Born out of love for tiny humans and the parents who adore them.
Where It All Began
Eli and Elle began in Cape Town with a young couple and their first baby boy, Eli. As new parents, they quickly discovered how difficult it was to find beautiful, safe, and affordable baby products all in one place.
While dreaming about the future — and secretly hoping one day to add a daughter to balance the house — they started planning a baby store. The hardest part turned out to be choosing a name. After days of writing ideas down, almost every good one was already taken.
Then came a simple idea: why not name the business after our kids? There was just one small problem — they only had one child. So they imagined the daughter they hoped to have one day and gave her a name too: Elle.
And just like that, Eli & Elle became eliandelle.
Our Values
Safety First
Every product is tested to international safety standards. If it's not safe for our kids, it's not in our shop.
Sustainability
We favour brands that use organic materials, responsible sourcing, and eco-friendly packaging.
Affordability
Quality shouldn't cost the earth. We work hard to offer the best prices for South African families.
Local Love
We proudly stock South African brands and support local designers and makers.
Community
We're parents too. Our support team genuinely cares and is always here to help.
Joyful Design
Life with kids should be colourful and fun. Our products reflect that spirit.
Ready to shop?
Discover our full range of thoughtfully curated baby and kids products.
Browse Our Collection